Precision Agriculture An Ever Growing Technology

Sam Mailand English 112-50c Mr. Kevin Smith 29 November 2016 Third Draft Precision Agriculture: An Ever-Growing Technology The definition of precision agriculture is still evolving as technology changes and our understanding of what is achievable grows. Over the years, the emphasis has changed from simply ‘‘farming by soil’’ (Robert), through variable-rate technologies, to vehicle guidance systems and will evolve to product quality and environmental management. Precision agriculture is most often thought of as a method of farm management that uses advanced technology to allow the farmer to produce more efficiently, thereby realizing gains through economical use of resources. An important effect of precision farming is the high environmental benefit from using chemical and fertilization treatments only when and where they are necessary. These promotions of environmental stewardship are key components for the new approaches in agriculture. Ensuring food security and feeding a fast growing population with limited resources is a major challenge for today’s agriculturalists. But, producers are committed to succeeding by continuing to develop increasingly innovative and efficient products and solutions to revolutionize agriculture. Over the past few decades, as larger and faster farm machines have delivered the capability to manage expanding farms, farmers have, for the most part, continued to treat large fields as uniform elements. However, and a new method of farmingShow MoreRelatedThe Impact of John Deere Essay1037 Words   |  5 PagesThe Impact of John Deere Nowadays more and more people are unaware of where their food comes from. Mankind now lives in an age where technology is the main focus and the rural way of life is becoming a thing of the past. The ability to produce food is so efficient and effective that some people do not even realize how their food gets to their plate. 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Today, people go to the market or grocery store to pick up cereal, rice, bread, meat, fruit, vegetables, and olives. People hardly ever think of where the food generally comes from. Most of the food that is found in the grocery store wouldnt beRead MoreA Report On Growth Of Japan From The Post War Period3626 Words   |  15 Pagesintense competition, Japan decided to transform and focus their industry from agriculture and low-tech manufacturing to high-technology and precision goods (e.g. optical instruments and hybrid vehicles) sectors in 1970s to resolve the on-going crisis. Japan had become a wealthy country and moved from a less developed country into a more developed country by the end of 1980s and successfully transformed itself into a high-technology region in 1990. Henc e they have the largest electronics industry in the

Heart Of Darkness By Joseph Conrad And The Portrayal Of Women

Lucia Zhu Heart of Darkness by Joseph Conrad and the Portrayal of Women Joseph Conrad’s novella Heart of Darkness is an adventure tale about the narrator’s journey through the mysterious Congo River. Marlow, the narrator, becomes a sea captain as he travels the world in a steamboat. His journey starts from the Thames River in England to deep in the Congo River of Africa. Marlow’s mission is to locate and retrieve Europe’s best agent–Mr. Kurtz. As the search for Kurtz proves to be both horrifying and revealing, it brings Marlow face to face with the â€Å"heart of darkness†. As Marlow unfolds Africa’s mystery, he sees more and more of Africa being wrongfully exploited. Within the complex framework of Marlow’s physical and mental journey, Joseph Conrad takes a complex stance on the nature of women so that they are seen as weak and separated from the men of the novella. In his tale, Conrad is oblivious to gender discrimination. Marlow, the protagonist of Heart of Darkness, unconsciously surrenders to t he inequality of his era regarding the decency of women. Throughout the novella, the female characters in the text reveals Conrad’s separation of women to their own bubble of a world, only to sometimes reveal the power they hold. Conrad’s sexism is first recognized through diction of the portrayal of Marlow’s aunt. As Marlow looks for a job, his male family members are hesitant to help because they are aware of the dangers in Africa. Marlow’s aunt, on the other hand, is very willingShow MoreRelated The Role of Women in Joseph Conrads Heart of Darkness Essay969 Words   |  4 PagesThe Role of Women in Joseph Conrads Heart of Darkness Women have taken an increasingly important role in literature. Only recently have authors portrayed women in a dominant, protagonistic light. Sophocles and other classical writers portrayed women more as reactors than heroines. 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From the time Heart of Darkness by Joseph Conrad was published in 1899 the novel has been held under considerable scrutiny as many interpretations have been developed over the novels true intent as well as the overall message portrayed within. Chinua Achebe’s â€Å"An Image of Africa† is a well-known criticism on Heart of Darkness that focuses on a Post-Colonial perspective to describe the nature of the novel. Jeremy Hawthor n’s â€Å"The Women of Heart of Darkness† is another well-known criticismRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1552 Words   |  7 Pages and intelligent leaders, while women are viewed as weak, passive, and foolish followers. Historically, people have been socialized to accept and adhere to these stereotypes. Women have an important role in Joseph Conrad’s Heart of Darkness. Women are used in this novella reflect an important aspect of culture: sexism. Heart of Darkness was originally published in 1898, a period where women were facing especially harsh discrimination. Conrad’s Heart of Darkness tells the story of Marlow, an experiencedRead MoreEssay on Hearts of Darkness: Post Colonialism850 Words   |  4 PagesWrite a critique of Joseph Conrads Heart of Darkness, based on your reading about post-colonialism and discussing Conrads view of African culture as other. What would someone from Africa think about this work? Heart of Darkness starts out in London and also ends there as well. Most of the story takes place in the Congo which is now known as the Republic of the Congo. Heart of Darkness was essentially a transitional novel between the nineteenth and twentieth centuries. During the nineteenthRead MoreWomen in the Odyssey1646 Words   |  7 PagesWomen form an important part of each society, however their role and importance to its function are often times overlooked. Society is/was organized and directed by men. 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Team Ground Rules and Guidelines Free Essays

What are the general expectations for all members of the team? Sarah Dowling- It is our goal as a team to work collaboratively to ensure all members’ thoughts, ideas, and input are shared, discussed, considered, and incorporated into the learning team assignments and projects. It is people’s duty to be accountable for his or her individual portion of the project and to strive to do their personal best. As a group we will seek out opportunities within each other’s strengths to improve our quality of work and assist those team members who may struggle to do so. We will write a custom essay sample on Team Ground Rules and Guidelines or any similar topic only for you Order Now In the event disagreement occurs between cohorts in regards to any one idea, including but not limited to: substance, quality, or timeline of work submitted, team members will vote to decide if the individual/ idea will continue to work with the group or project. Each member must be committed to the team’s academic achievement and success. Expectations for Time Management and Involvement (Participation, communication with the team, accessibility, etc.) Sarah Dowling- Our team will communicate frequently via e-mail and phone, as well as before and after class. Team members agree to attend all meetings in  whichever method possible. All persons must complete their portion of the agreed upon work in a timely manner that shall be determined by the group as a whole. Ensuring Fair and Even Contribution and Collaboration What strategy will you use to ensure that all team members are contributing and collaborating appropriately? Describe the communication strategy you will use if a team member is not contributing and collaborating effectively.How will the team manage conflicts between team members? Sarah Dowling- Team members will arrive on time to meetings and agree to share input and progress with his or her individual portion of teamwork. An absent team member accepts the decision of the team regarding credit points recorded in the team log. It is each member’s responsibility to communicate to the team their honest availability, knowledge, and capability of completing the group assignments. Strategies to resolve poor work quality include additional tutoring and workshops to be completed by individuals as needed to ensure high academic achievement as the goal of the group. Special Considerations What do you, as a team, agree will make this team experience different from past team experiences? Sarah Dowling- By effectively communicating amongst each other and sharing ideas the team will be successful. A commitment to a timeline and a dedication to producing quality work will ensure that all team projects are executed with a high academic standard. How to cite Team Ground Rules and Guidelines, Papers

Debt Policy at Ust Inc Questions free essay sample

Debt Policy at UST Inc. Executive Summary In the 1990’s, UST was a dominant producer of moist smokeless tobacco, controlling 77% of the market. Smokeless tobacco products consist of snuff (dry and moist) and chewing tobacco (loose leaf, plug and twist/roll) categories. UST was a market leader of the snuff product category, innovating with new product forms and flavors over the years. UST has also been a profitable company, boosting its shareholders’ earnings by undertaking measures such as increasing the cost of its products steadily with time.UST also benefited from the steady increase in market demand for smokeless tobacco given the rising restrictions on cigarette second hand smoke. UST was still criticized at the time for its tardiness with new product introductions and losing its market share to new and smaller competitors. In 1997, instead of cutting product prices to compete, UST introduced new line of lower priced products such as Copenhagen Long Cut and Rooster. We will write a custom essay sample on Debt Policy at Ust Inc Questions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page UST also renewed its focus on the marketing campaigns, launching promotions and increasing couponing.For years, tobacco industry had been embattled with health related lawsuits. Majority of these litigations were for cigarette companies in comparison to smokeless tobacco industry. Still, UST had seven pending health related lawsuits. UST has historically been one of the most profitable companies in corporate America. Even though SP rated the debt of many tobacco companies as investment grade, its long term outlook of the tobacco industry was unclear given the rising restrictions on tobacco products and health awareness among consumers.Despite the questionable outlook of tobacco industry, in December 1998 UST’s board of directors decided for active capital structure change and approved the decision to borrow up to $1 billion to accelerate the company’s stock repurchase program. What are the primary business risks associated with UST Inc.?

Refugee Mother and Child Essay Example

Refugee Mother and Child Paper The poem Refugee Mother and Child is the representation of the universal theme, of mother and child and an example of the true and advanced works of Chinua Achebe. Chinua Achebe was born in the 1930s, an African novelist and poet, who wrote the poem Refugee Mother and Child after visiting people in countries at war. He was inspired, and brilliantly illustrates the difficulties and suffering of the people through the eyes of a mother. The title is short and direct. It tells you exactly what the poem is about- the portrayal of the relationship between a mother and her child in a refugee camp. The poem is organised into two stanzas each of different lengths. The lines are not long, explained clearly with simple meanings. The poet adopts the blank style of writing. The main theme of the poem is Mother and child. This is a worldwide theme, and with Chinuas control of language, he is able to depict the horrors of wars, the painful suffering and brings the realities and after-effects of war to a very personal level, through the eyes of a mother. It is an eternal theme for any war that takes place. We will write a custom essay sample on Refugee Mother and Child specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Refugee Mother and Child specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Refugee Mother and Child specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The poem begins with a reference to Madonna and child. The poet compares the image of the ideal mother and child to the mother and child in the poem and explains to readers, that nothing ever seen before, not even the perfect image of a mother and child can compare to the affection and care between the mother and son in the poem. These lines, will tell you that, her son is dying, and she would have to forget him. These opening lines grab complete attention of the reader. Chinua then moves on from the mother and child to the standards of livings at a refugee camp. He lucidly describes the war scene and the lives of the people living at the refugee site. He explains to us the stench of diarrhoea that was throughout the camp, with children that are victims of malnutrition and starvation. The poet uses harsh words, such as washed out ribs, dried up bottoms and blown empty bellies. to explain the severity of the situation. The circumstances, illustrate the brutality and cruelty of war and explains the lack of basic essential necessities, and hence the lack of survival. The situation is a simple effigy of the reality of life in countries at war. A feeling of hopelessness pervades the air, as the mothers in the camp have given up faith. The situation is full of despair and despondency. However, there is hope witnessed in one mother who does not let go of her faith. Note how, there is an emphasis on but not this one as if to distinguish that mother from the others, and how she had not lost trust. Although her child is dying, she comforts both him, and herself. The rust coloured hair left is another situation that illustrates the under nourishment of the child and the lack of food. The word skull is foreboding, and explains that doom is around the corner. Note the use of ellipses that force the reader to think of the attachment and emotional bond between mother and child. The combing of hair is the last gesture. It is a ritual, and is a simple act taken for granted in our everyday lives. It is the very last loving touch of the mother. Due to the ailment of the child, the mother provides her child, with the only simple pleasure she can offer him; she combs his hair. This intensifies the readers empathy and compassion for the mother. The simplicity of this act brings to life the enormity of the painful conditions. The poet uses simple graphic words and vivid images, creating a visual image that the reader can sense and feel. The words are skilfully woven to illustrate the misery and dejection in the refugee camp using imagery. The poet uses a metaphor ghost smile and compares the smile to a ghost,. She may have been emaciated herself as she was proud to have her son, but is in dismay, as she could not protect him from the harshness of the world. The poem ends with a painful simile now she did it like putting flowers on a tiny grave. This demonstrates the attachment between the mother and child, and how the last gesture of combing her childs hair, was like saying goodbye to him. Chinuas control over the English language allows him to use plain and ordinary words but with powerful meanings to leave an impact on the reader. The tone is painful, depressing, and one of melancholy and grief. It shows us the pain of losing a loved one, and the sorrow of war. The poem has no rhyme scheme, and is more like a eulogy or epitaph. This is because; a rhyme scheme may hamper the effect of the poem and the powerful display of emotions. The poem teaches us the most pure and sacred relationship of a mother and child. The poem engenders a feeling of sympathy for the mother and it creates a vivid image of a mother holding on to her son, before he breathes his last. It brings to light the after-effects of war and illuminates the emotional bond between a mother and her child. The poem applies to mankind in general, and elucidates the reality and suffering of war. Chinua Achebe simply reinforces, the dread, horror and dismay of the war scene through the eyes of a mother.

Function of the Basal Ganglia essays

Function of the Basal Ganglia essays The effect of perceptual sets on the interpretation of ambiguous figures Many studies have been performed to examine the effects which perceptual sets have on the interpretation of images. The purpose of this study was to examine the effect of perceptual sets on participant's interpretation of an ambiguous figure, and to see if perceptual sets were induced upon participant's viewing of a second ambiguous figure. The study involved 28 participants who were asked to view a series of 4 images followed by an ambiguous figure. This was repeated with a set of four different images. The results were consistent with those of Power (1983), in that perceptual sets effect the way in which people interpret ambiguous figures. The study also found that perceptual sets did not play a role in the interpretation of the ambiguous figure for the second time. Many studies have been performed to show that past expectancies and experience effect the way which individuals view and attend to features in the visual field. This phenomenon has been examined in regard to brain activity and attentive processing to explore the effects which experience and expectations have on people when they interpret The visual cortex consists of 2 main areas, the primary visual cortex (V1) and the s secondary visual cortex (V2) . Cells within the V1 and V2 are horizontally connected, and integrate information from a large part of the cortex. These cells are clustered into specific groups, based on their functional properties (Kalat, 2001). Furthermore, these clusters can often integrate information based on what is being focused on in the visual field. This biological explanation demonstrates the concept that the cells within the visual cortex interact and combine information to interpret an image in the visual field. For this process to occur, people must be able to distinguish an image from its background. A theory by Treisma...

Business Letter Assignment Example | Topics and Well Written Essays - 750 words

Business Letter - Assignment Example Business correspondence letters serve as a way of maintaining a cordial real relationship between the business and their customers. With globalization and international trade, business people are able to do business with each other while miles away from each other. Business correspondences letters help maintain a proper professional relationship between the two parties. The customers can write to the business in order to make any enquiries on the products and sources, and the business can in turn respond and offer the necessary information that the customer requires. This further helps in maintaining the business relationship at an international level. Secondly, I believe that business correspondence is a proper way of ensuring evidence for future reference. It is rather irrational to expect a business person to memorize all facts and information that may be exchanged via face to face conversation. When problems arise in the future, the business correspondence may serves as evidence and proof for both parties. Third, in my experience, I believe that business letters are an inexpensive way of communication, especially in international trade where the two parties may be too far apart. Although there are other modes through that the business partners may communicate such as telephone and fax, business information can be provided and obtained through letters. In addition, information on the product and the market itself is crucial for ensuring company survival in a highly competitive market. It would be irrational to expect the company obtain the necessary information required physically, especially in the international trade scenario. The end result will most likely be wastage of time in something likely not to achieve anything productive for the organization (Lindsell-Roberts, 2006). Through the use of business letters, the business man is capable of making enquiries globally on the product.

Articel summary Essay Example | Topics and Well Written Essays - 250 words

Articel summary - Essay Example However, the article discusses other apartment buildings were tap water was not safe for drinking; and even washing. In my opinion, one apartment building cannot speak for the entire country. In order to reach a conclusive finding, the government officials should have taken into consideration 10 buildings. There are many instances where tap water in Korea has been found to be unsafe for drinking. This shows that there is a problem with tap water in Korea. Also taking another angle in perspective, we can say that the problem does not lie with the management of water in Korea. The water board is effectively managing the water because if an old building in Korea receives safe water, then the entire country receives safe water because water is coming from the same reservoir. It is within the apartment building that the problem is occurring. This study is the beginning and can form the basis for more studies in the field. A positive beginning has been recorded. Only when more research is conducted, can solutions be derived. Thus, this article records a positive step in the right direction. We can expec t improvements in the future with respect to this

Role of Young Adult Novels in Promoting Self-Acceptance Literature review - 2

Role of Young Adult Novels in Promoting Self-Acceptance - Literature review Example The present research has identified that young adult (YA) novels walk teens through a world of imagination, mingled with a touch of reality, in which they can align themselves with intellectually rich characters that best describe their hidden aspirations, boost their self-image, and hence carve out a world of their own with the aid of the knowledge thus acquired in order to reach out to their "self".Such is the world of fantasy and reality that gives foundations to the growing teens to conform to their true "self". Self-acceptance goes a long way to boost self-esteem, thus empowering young adults to become, and believe in, what they are. On the other hand, those who fail to recognize their true self, end up concealing their emotions, and subduing their natural talents in order to fit in the society, which they live in. Unfortunately, in their effort to conform to the society's expectations, such teens often tend to compromise on their true "self" and remain ignorant of their identit y. Self-acceptance requires conscious effort, and courage to look into one's own eyes, but once done, it empowers teens to become useful members of society.  Teens are particularly vulnerable to the expectations of the society to conform to its norms, which may not be in line with their need of self-acceptance, and, instead, may influence them negatively by taking away their freedom to act independently. The need for self-acceptance and society's conflicting expectations are beautifully illustrated in several young adult novels: The Outsiders by S. E. Hinton, Stargirl by Jerry Spinelli, Uglies by Scott Westerfeld. These novels deal with the delicate and complex phenomenon of self-acceptance in a quite sophisticated manner.  Ponyboy, the protagonist of the novel The Outsiders by S. E. Hinton, is able to discover his true self after going through many trials that may affect him negatively. The novel gained its popularity among young adults for its fine depiction of violence in Ame rican schools. Ponyboys conversations with Cherry, a Soc girl, and Randy Anderson, a Soc boy, help Ponyboy get a better look at practical life.

Acoustics and Sound Insulation Methods

Acoustics and Sound Insulation Methods Acoustics and Sound Insulation ABSTRACT Acoustics is the study of sound. The knowledge of this field is necessary as it helps in creating peaceful surroundings. The technical knowhow of sound insulation has been helpful in constructing functional theatres, hospitals, Auditoriums, jam pads, etc. Sound is created when a surface vibrates. When this vibration is periodic or rhythmic then the sound produced is pleasing to the ears eg. Musical Notes. On the contrary when the vibration is non-periodic and irregular then it is termed as noise. eg. Infants crying. INTRODUCTION Sound travels in the form of longitudinal waves. Each wave moves backward and forward passing on the vibration to the next. For us to be able to hear sound clearly it is very important for the waves to travel uninterrupted. It is proven that sound travels the fastest in solids, then in liquids and the least in air. This is because in solid the molecules are so tightly packed that the transmission is the easiest. In liquids too the molecules are fairly close to each other where as in air it becomes a little tough for sound to travel. Sound cannot travel in vacuum as it needs a medium to travel. The speed of sound in air depends upon the moisture or dryness in air. The more the moisture the faster sound will travel. CHARACTERISTICS OF SOUND Intensity and Loudness of sound: Loudness is the response of humans to the impact of sound. Whereas intensity is the amount of sound waves passing through per unit area per unit time. Frequency and Pitch Sounds can be of different types and wavelengths. Pitch is  What helps us distinguish between sounds of same loudness but of different frequencies. This is the  characteristic which helps us recognise a man’s voice and  women’s Voice. Quality The quality of sound is what enables us to differentiate between two musical tones played on different instruments. A study has shown that the notes produced by instruments are at times pure notes. They have some fundamental tones of frequency fo and additional tones of frequency 2fo, 4fo, etc. called over tones. The fundamental is heard very clearly because it has greater impact human ear. TABLE 1.1, ACCEPTABLE NOISE LEVEL TYPE OF BUILDING NOISE LEVEL RANGE ( decibels, db) 1. Radio and T.V. studio 25-30 2. Music Room 30-35 3. Hospitals and auditoriums 35-40 4. Apartments, hotels and homes 35-40 5. Conference rooms and libraries 35-40 6. Class rooms 40-45 7. Banks and stores 45-50 8. Restaurants 50-55 2# REFLECTION OF SOUND Sound waves from a plain surface reflect in the same way as that of light. The angel of incidence is equal to the angel of reflection. Following are the characteristics of reflection of sound: When sound waves reflect from a flat surface the wave fronts form a spherical shape and the centre of curvature is the source of sound When sound waves reflect from a convex surface they get magnified and therefore become thinner and weaker. Convex surfaces can be used in interior spaces to reduce the impact of sound. Sound waves that reflect from a concave surface are very dense and compressed therefore the sound is amplified. Concave surfaces should be avoided in interior spaces as the result is undesirable. Reflection on flat surface Reflection on convex surface Reflection on concave surface   3# ABSORPTION When sound waves strike a surface some of the sound is absorbed by friction. The materials that absorb are known as absorbants. Absorption in auditoriums or theatre the takes place in three ways – In Air – This absorption happens due to friction between two molecules though this is very small By Audience Cloth is an absorbant. So in theatres and auditoriums the sound is absorbed by the clothes o f the audience. The  more the audience the more the absorption takes place. By furniture and furnishing – Materials such as curtains, carpets absorb sound. The following materials are commonly used for absorption of sound – Acoustic Plaster – This contains shredded insulation material with cement Perforated and Unperforated compressed cane or wood fibre board. Wood Particle board Compressed wood wool Mineral/ glass wool mats Mineral/ glass wool tiles Composite units of perforated hard board backed with perforated fibreboard Requirements of a good acoustic material- Should have high absorption power It should be able to absorb a wide range of frequencies Should be cheap and easily available Should look attractive after fixing it It should be fire resistant Should have adequate structural strength Should be non- hygroscopic. It should be insects and termites free 4# SOUND INSULATION Sound insulation/sound proofing is a method used to subdue the level of sound passing through the insulating building component. People generally confuse sound absorption and sound insulation to be the same. The two are very different from each other. Sound absorbents which are mostly pours materials absorb thus reduce the sound which is reflected from surfaces. On the contrary sound insulating construction reduces sound passing through it. Sound absorbers, are poor sound insulators. While hard material used for sound insulation areinferior sound absorbers. TABLE 4.1. SOUND INSULATION BETWEEN ROOMS SITUATION OVERALL INSULATION IN db 1. Between living room in one house and the living room in another 50 2. Elsewhere between houses or flat 40 3. Between two rooms in the same house. 30 4. Between two class rooms in a school 40 5. Between two rooms in an office 30 6. Between two wards in a hospital 45 Impact Insulation- is a rating of how well a building floor reduces the impact of sounds, such as footsteps. Sound Insulating Materials – Non porous rigid partitions- The sound insulation of non-porous rigid constructions such as plastered solid brick masonry walls varies. It depends upon the weight per unit area. There is a point when it requires major increase in thickness to provide small increase in sound insulation. Porous Rigid Materials Porous concrete masonry and cinder concrete are some examples of porous rigid materials. They provide 10 percent higher insulation as compared to non-porous rigid partitions due to their sound absorptive quality. To enhance the results of insulation it is recommended that porous partitions should be plastered on at least one side and if possible then on both sides. Flexible Porous Material These materials provide low insulation. Even lower than rigid materials. Flexible porous materials consists of mineral wool, quilt etc. To increase insulation rigid materials and porous absorbers can be combined together and then applied. This will produce better insulation per unit area. 4.1 WALL INSULATION Walls are a vertical barrier of sound. Proper construction of walls can increase the level of sound insulation. Construction of walls for sound insulation can be of four types Rigid Homogeneous Walls- Stone, brick or concrete masonry constructions come under this section. The sound insulation in these walls depends upon their weight per unit area. Sound insulation in these increases if the thickness of wall increases. Due to this these walls become uneconomical and bulky after a certain limit. Partition Walls of porous materials- These can be rigid or non-rigid. Rigid porous materials such as porous concrete masonry, cinder concrete etc. increase insulation about 10.%. While partition walls of non rigid porous materials provide very low sound insulation. However they can be used if combined with rigid materials. Double wall partition A double wall partition comprises of Plaster boards Or fibre boards or plaster on laths on both sides. With sound absorbing cushion in between. Rough wooden blocks are provided to support the cushion. Double wall partition is a wall of rigid as well as nonrigid porous materials. Cavity Wall Construction- This is said to be the most adequate wall construction from the sound proofing point of view. In this two walls are made with a gap of minimum 5cm between them. This gab can be left air filled as we know sound travels the slowest in air or can be filled with some flexible material, like quilt etc. On the surface of the wall celotex or other insulating board may be fixed. 4.2 FLOOR AND CEILING INSULATION Like walls are vertical sound barriers similarly floor and ceiling are horizontal sound barriers. The materials used for the construction of floors and ceiling i.e. R.C.C, stone etc. provide great insulation again air borne noise but do not function well for structure and impact borne noise. The target of sound proofed floors is to provide insulation against impact and structure borne noise. This can be achieved by the following ways- APPLING RESILIANT SURFACE MATERIALS ON FLOOR In this a thin concrete layer is provided as R.C.C floor slab. On top of this then a soft floor finish or covering is applied. This finish or covering can be of linoleum, insulation board, cork, carpet, etc. this helps in reducing impact noises. CONCRETE FLOOR FLOATING CONSTRUCTION This is similar to Cavity wall construction as discussed earlier. In this method we construct an isolated floor from the existing concrete floor. Then a resilient or porous material like glass wool is laid on the R.C.C flooring. On top of this a water proof sheet is put and then a 5cm thick layer of concrete is given. This kind of construction provides complete insulation against impact sounds. TIMBER FLOOR FLOATING CONSTRUCTION – In case of wooden flooring the problem of sound insulation is even more. This process is similar to concrete floor floating construction. The only difference is that mineral or glass wool quilts are used for isolation purpose. At times sand or ashes are also used for isolation. CONCLUSION Sound is mechanical wave which travels through a medium. Sound can be pleasing as well as disturbing. It’s necessary to emit disturbing sounds to have the perfect required atmosphere. To make an area sound proof its walls/partitions, floor and ceilings need to be treated and insulated. The methods of insulation as discussed above are some ways through which sound proofing can be done. Sound proofing or insulation is the method by which transmission of sound waves can be bard from passing from one area to another. References: Building Constructions by B.C Punamia.: Sound Insulation http://www.meritnation.com/ask-answer/question/how-many-characteristics-a-sound-wave-have. www.scribd.com/doc/102689279/acoustics-ppt

Vermont :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  On behalf of myself, and many other students, I would like to formally address the Drug and Alcohol problem that accompanied the 1999-2000 school year Vermont trip. Many times I have heard stories about the â€Å"infamous† Vermont Ski trip, and the many illegal things that have occurred consistently throughout the years. To the best of my knowledge this behavior was ignored, overlooked, and typical of this trip. So in believing that this kind of â€Å"partying† was habitual, I decided to participate along with several others who had attended past trips.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  At first I was hesitant in bringing anything, but after a couple of conversations with certain individuals, I was convinced that it would be all right to do so without any punishment being enforced. Thus brought me to obtaining the â€Å"single† bottle I was bringing for a friend ,and I to consume with others, along with the other alcoholic beverages brought on the trip by my peers.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  This brings us to the time of departure for Vermont, on Thursday March 17, 2000. At approximately 11:50 PM I arrived to load the bus. At a little after 12:00 AM we left the Holley High School for Vermont, without â€Å"A BAG CHECK† by any of the seven chaperones. After a ten hour drive we arrived at our destination, Stowe Ski Resort. At around 4:30 PM we loaded the bus to go to the Courtyard By Marriot, the hotel in which we would be staying at for the remainder of the trip. Following our arrival we were given the room assignments, we then unpacked our bags quickly, and my roommates and I hid the alcohol that we each brought under our beds. After that a majority of us students went to the pool, and jacuzzi for a swim before our expected 7:00 PM dinner time. Dinner lasted for about a half an hour, to forty-five minutes, and soon after I then again went to the pool with a couple of people for another swim.   Ã‚  Ã‚  Ã‚  Ã‚   Around 8:30 PM I returned upstairs to a friends room, where I then received a phone call from one of my roommates asking me if I planned on returning to our room to â€Å"drink.† I answered hesitantly, but after a little debating I decided to go back to my room. At that moment I only returned ,to change out of my swim clothes, before I headed back to the friends room. While I was in my room changing I was asked by two of my roommates to compare their drinks, and

Bite Me: A Love Story Chapter 2

2. Test 1. The Countess Abigail Von Normal is: A. Emergency Backup Mistress of the Bay Area Dark. B. A Gothic hottie consumed by the banal hopelessness of existence. C. Not perky, but dark, complex, and trs mysterious. D. All the above, and possibly more. 2. The vampire Flood and his nosferatu maker, the Countess Jody, were imprisoned in a bronze shell in the pose from Rodin's The Kiss because: A. Their love is eternal and their mingled souls will live on in romantic embrace to the end of time. B. Foo and I were pretty sure that the Countess would go FOAKES (Freak Out and Kill Everything in Sight) when she found out our plan to turn the Animals back to human. C. We just like to look at our friends, naked and bronzed, because it gets us all hot. D. I can't believe you picked â€Å"c.† You should get a big â€Å"L† tattooed on your forehead to save people time in figuring out what a ginormous loser you are! You wish that Foo and I needed pervy preludes to stimulate our orgasmic, toe-curling soul-sex. Trust me, the sun weeps that it cannot achieve the blistering hotness of our nookie. 3. Despite myths perpetrated by jealous day dwellers, the nosferatu are only vulnerable to the effects of: A. Garlic. (Right, because pizza and the breath of vegans will quell their ancient power.) B. Crosses and holy water. (Oh right, because creatures of darkest evil are total bitches of the baby Jebus.) C. Silver. (Uh-huh, and aluminum, because that makes sense.) D. Sunlight. 4. My and Foo's greatest challenge as minions is to protect our dark masters, the Countess and Lord Flood, from: A. Cops, specifically Inspector Rivera and his clueless Gay Bear partner Cavuto. B. The most crusty old vampire and his mysterious fashion-vamp posse. C. The Animals, slacker wastee night crew from the Marina Safeway. D. All of the above and whatnot. 5. Our best chance of defeating Chet, the huge shaved vampire cat, is: A. Mouse ninjas. B. A big hug while wearing my most fly UV-LED leather jacket, fashioned for my protection by my aforementioned muffin master, Foo. C. A saucer of tuna blood laced with sedatives and kitty-butt flavor. (I observed in his former mortal form, that Chet loves kitty-butt flavor.) D. Make a vampire Rottweiler to rock Chet's worldview. E. Either â€Å"a† or â€Å"c,† but definitely not â€Å"d† wouldn't â€Å"a† be trs cool? Mouse ninjas! Answers: 1: D, 2: B, 3: D, 4: D, 5: E Give yourself one point for every right answer. Score: 5. You rock my stripy socks. 4. Loser! 3. Trs Loser! 2. Such a Loser that Losers pity you. 0-1. Spare us your contagious loserness. Next bridge you pass? Over you go.

Morality of the Law essays

Morality of the Law essays Civil disobedience is the resistance to unjust laws. Henry David Thoreau sparked this revelation when he wrote Civil Disobedience. Dr. Martin Luther King Jr. used many of the ideas of Thoreau to expand on the ideas of civil disobedience when he wrote Letter From Birmingham City Jail. Henry David Thoreau and Dr. Martin Luther King Jr. both used civil disobedience as a way to improve the law and require society to abide by higher morals, but in todays society civil disobedience is used solely to change unjust laws while society lowers their moral standards to that of the law. Thoreau wrote Civil Disobedience in response to the American involvement in the Mexican War as well as the passage of the Fugitive Slave Act. He viewed them both as immoral and wrong and he believed that if the law is of such a nature that it requires you to be the agent of injustice to another, then, I say, break the law (Thoreau). Thoreau felt this agent of injustice to be America against Mexico in the Mexican War, as well as the slaveholder against his or her slaves by the Fugitive Slave Act. He went so far as to reject the United States government as his government by saying I cannot for an instance recognize that political organization as my government which is the slaves government also (Thoreau). Thoreau also said under a government which imprisons any unjustly, the true place for a just man is also in prison (Thoreau). This belief that one must break an unjust law and accept the punishment is the main tenet of civil disobedience. Thoreau also said that one must take direct action for change to take place. One must cast [their] whole vote, not just a strip of paper merely, but your whole influence (Thoreau). Thoreau is saying that one cannot just think of doing right, or even believe it. They must take direct action. Only through direct act...

Romeo And Juliet Essays (604 words) - Characters In Romeo And Juliet

Romeo And Juliet Essays (604 words) - Characters In Romeo And Juliet Romeo And Juliet Romeo and Juliet Essay In Shakespeares tragedies the main characters die in the end, and in his comedies people marry. Since Romeo and Juliet is a tragedy, Romeo and Juliet are going to die in the end. Some events have to lead to their deaths, and someone makes these events happen. The people who started it all and did something that led to all the other events that caused the death of the couple. The Capulets and Montagues would be the most responsible ones for the deaths of Romeo and Juliet because if their families didnt start the fighting, and they didnt continue it, nothing bad would have happened. The first lines of the book tell us about the hate and envy between the two houses. The whole fight started a long time ago with really stupid little things, and then grew into huge fights involving many people. No leader of either household even thought about making peace, they were all too busy to spoil everything for the rival family. Only after the death of their children they realized how wrong they were. Romeo and Juliet first met each other at a party at the Capulets house. They fall in love with each other at the first sight without knowing that they are from families who hate each other, and when they do learn about it, it is too late. Juliet realizes that it was a mistake to fall in love with Romeo, because he is one of the people she should watch out for. He is her first and only love, but he is an enemy of her family. Lucky for Romeo, Juliet is smart, and such dumb thing as hate between their parents wouldnt stop her from loving Romeo and getting married with him. She is sorry that their families are enemies, though, because everything would be much easier if they werent. So this is the first time when the hate between Capulets and Montagues becomes problem to Romeo and Juliets happiness. Only after their children die, the Montagues and Capulets come to their senses. The Prince accuses them of killing Romeo and Juliet. The Prince makes them see how wrong they were all the time, that all because of their hate, because they couldnt let their children love each other, Romeo and Juliet died. After that, Capulets and Montagues decide to call it quits. No more fighting, and Montague even says that he will make a gold statue of Juliet, but what is that going to do? It is too late, nothing will bring them back. It is totally Capulets and Montagues fault that Romeo and Juliet died. If they didnt hate each other so much, they would let their children get married, and they would be able to live happily ever after. There was only one person that realized how unreasonable the fighting was and even tried to stop it, and he was Benvolio. Benvolio was a Montague, but the Capulets didnt have a peacemaker like Benvolio. They only had Tybalt, whose only goal was to destroy all the Montagues. We dont really know how Romeo and Juliets parents would have reacted if they had known that their children were in love with each other. Romeo and Juliet didnt even try to tell them about love between them because they were afraid that their parents wouldnt understand, but maybe they would have. But, Capulet and Montague learned about their childrens love when they were already dead. It is still mostly Capulets and Montagues fault that Romeo and Juliet died, but maybe it was just their fate to die.

Experiment to determine the presence of a single nucleotide Lab Report

Experiment to determine the presence of a single nucleotide polymorphism in a gene - Lab Report Example Factors such as the recombination of genetics and the rate or mutation play a big role in determining the density of SNP (Kwak, J. 2007). The density of SNP could be predicted by the microsatellites presence. The microsatellites AT nucleotides are the potent SNP predictors of density with the repeated long tracts that can be found in areas of reduced SNP density and low content of GC nucleotides. SNP in a population is assigned the frequency of a minor allele (Shastry, B. 2002). This involves the less frequency of allele for SNP. In order to understand the occurrence of a single nucleotide polymorphism, an experiment was set to determine the presence of a single nucleotide polymorphism in a gene. The materials that were used in the experiment include: Sample 1, which was the Lambda DNA(ÃŽ »DNA) that was digested with Hindlll, Sample 2, which was a subjected DNA*PCR amplified for undigested WMIN gene, and sample 3, which was a subjected DNA * PCR amplified for the gene WMIN that was digested using Hindlll. The loading buffer was added to the provided samples. The contents of the loading buffer are a tracking dye, bromophenol blue, and glycerol that made possible for the samples to sink into the well of loading on the gel. During the experiment, the disposable gloves were worn to reduce the contamination of DNAase from the fingers. About 50 mL 0.8% w/v agarose gel was prepared. Gelred was added to agarose gel (Su MC, Y. 2008). The agarose gel was placed into the apparatus of electrophoresis, having the wells on the black end of the cathode. TBE running buffer was added to cover the gel to a level of 1-2 mm over the surface. About 4 µl quantity of samples having 100ng DNA was loaded from sample one to three inside the wells using P20 Gilson. The lid was put on, the power turned on and adjusted to about 100 v. The power was run for approximately 30 minutes up to when the blue tracker dye was about  ¾ of the gel. The power supply was turned off and the

Unethical Business Research Practice Essay Example | Topics and Well Written Essays - 750 words

Unethical Business Research Practice - Essay Example Unethical Business Research Practice The application of moral and ethical principles sin business is vital for organizational success. Background to the Trovan Case In 1996, Nigeria encountered an outbreak of Cerebral Spinal meningitis, the worst public health crisis that the country has ever faced (Edwards par 1). During the crisis, 1500 people succumbed to the disease. A number of non-governmental organizations including Medecins Sans Frontieres (MSF) reached out to the people in need faced (Gupta par 1). The organization treated well over 11500 infected individuals. A few weeks following the outbreak, Pfizer, the world’s largest pharmaceutical company, sent its employees to conduct clinical trials with its newly developed brand of antibiotics Trovafloxacin (Trovan ®). Pfizer’s intention seemingly was upright. It sought to provide Nigeria with a life saving, cheap, innovative and less painful antibiotic to counter the dreadful disease. The company stated that the medicine could effectively treat mening ococcal meningitis in adults and children. The company engaged a sample of the affected population in a study, featuring about 200 children (Gupta par 2). During the study 50% of the children sampled were treated with Trovafloxacin while the rest were treated with Ceftriaxon, the ‘best practice medication’. The study saw the death of 11 children, members of the study group. Several others suffered physical and mental disorders in the course of or after receiving treatment. What Unethical Research Behavior was involved? Pfizer in seeking to find a solution to the problem facing Nigeria, failed to observe crucial research requirements. For one, the organization did not pay attention to the issue of informed consent. The company involved a sample of children in the study without having their parents or guardians consent to their research activities. This for a fact goes against ethical standards when carrying out studies that involve children or people who are mentally ret arded. Who Were the Injured Parties? In the Trovan case, the injured persons were the children who were subjected to the clinical trials without parental (and guardian) consent. All the children who were included in the study, in this respect suffered injury although those who received the â€Å"best practice† medicine may not have suffered physically or mentally. Effects of the Unethical Behavior on the Organization, the Individual, and Society As previously noted, the Pfizer study resulted in the death of 11 children. Many other children suffered physical and mental disorders following the study. Parents and relatives to the children suffered great loss having lost their loved ones. Others possibly incurred more medical costs and suffered psychologically from the results of the study. Pfizer as a company on the other hand has suffered loss in respect of the litigation. The Nigerian government launched a suit against Pfizer claiming a total of seven billion US dollars (Edwar ds par 1). This amount is demanded in compensation for the victims and their relatives. The company is bound to lose a lot of cash after the case, pending in court to-date, is concluded. Yet again, the company’s reputation was negatively affected with many customers losing favour with the company. In fact, the drug has been banned in Europe and is restrictively used in North America. How Could the Unethical Behavior be Avoided or Resolved? The damage caused to the children and their relatives related mainly to lack of informed conse

Ethical issues-drop box-12 Essay Example | Topics and Well Written Essays - 250 words

Ethical issues-drop box-12 - Essay Example If a prisoner who is a drug offender confessed that he still has been using drugs, there are different violations that must be noted and reported, as required: (1) the kind of drugs being used and the frequency by which they are used; (2) the manner by which the drug offender accessed the drugs; (3) if the drugs are used to manage his mental illness, as presumed; this must be validated with other medical practitioners within the prison setting; and (4) an impending escape plan must at all cost be duly reported to increase vigilance on his case; but with appropriate interventions to be provided in the form of intensified counseling with other collaborative rehabilitation techniques, as needed. As stipulated in â€Å"Ethical concerns in correctional psychology†, the psychologists’ primary mission is to â€Å"assist in offender rehabilitation and reintegration†¦Their primary focus is their application of direct psychological services with inmates, evaluation of the prison population, inmate management, and release evaluation and recommendations† (Decaire, n.d., par. 2). According to deontological theory, â€Å"people should adhere to their obligations and duties when analyzing an ethical dilemma. This means that a person will follow his or her obligations to another individual or society because upholding ones duty is what is considered ethically correct† (Rainbow, 2002, par. 10). In this regard, as a prison psychologist, one’s duty is to assist the drug offender to be rehabilitated and to be reintegrated in society in the future. One would therefore report his noted violations for the purpose of imposition of corrective interventions , as needed. The drug offender must be comprehensively assessed in his mental capacity to perform tasks that are consistent with a rehabilitated individual to prepare him for reintegration to society in the future. Rainbow, C. (2002). Descriptions of

Pizza - Marketing Essay Example for Free

Pizza Marketing Essay 2. Summary: a. Overall Score i. With this Competitive Profile Matrix, a couple of conclusions can be made. Firstly, when comparing Pizza Hut to its competitors, it can be seen that Pizza Hut had a higher score than Papa John’s but scored lower than Dominos. This shows that overall Pizza Hut is doing better than Papa John’s in terms of identifying strengths and working with weaknesses. When looking at Dominos, however, it shows that Dominos is a lot better at turning these success factors into strengths rather than weaknesses. b. Weights ii. When focusing on weights alone, however, some other conclusions can be drawn and also differ in outcomes when looking at the overall score. The most important things we identified in the pizza industry are product quality, price competitiveness, and advertising. As a group we weighted product quality and price equally with advertising being the second most important thing. For comparison, it can be seen that Domino’s takes the cake when dealing with product quality, price competitiveness, and advertising especially in the recent years as they have re-launched and revamped their entire recipe and product quality, advertising, marketing, and offering great pricing that are mostly the best deals around. They have owned up to the past disappointments and issues and have completely redone itself entirely for the consumers. By using quality ingredients and constructing their marketing to where the consumers drive their commercials and advertising they have definitely surpassed the other surviving pizza chains. Pizza Hut and Papa John’s comes in a close second to product quality as they are fresh and quality products. Pizza Hut ranks higher than Papa John’s for price competitiveness because as a group we see more Dominos and Pizza Hut deals versus seeing any type of Papa John’s coupons. Also, Papa John’s is priced fairly higher than either Pizza Hut or Dominos. Advertising, however, proves a minor weakness for Pizza Hut as very rarely do you see Pizza Hut commercials in comparison to Dominos and Pap Johns. c. Strengths iii. Pizza Hut is the leader in global expansion and correctly identifies its target market. The company will want to keep this apart of their strengths to keep up and always be a step ahead in these aspects. This will then ensure accessibility which is an important factor for generating revenues and thus creating a loyal customer base. d. Concerns iv. Some areas that Pizza Hut was rated lower than the other two competitors besides the ones addressed above is the organic foods factor. Many people want organic pizzas and the only chain coming close is Papa John’s which uses quality ingredients, some of which either local or organic. Although it does not seem like a huge deal in the present, eventually more and more consumers will be looking for this and have nowhere to turn but the company who falls close to the mark.

Company overview of Tata Motors Limited

Company overview of Tata Motors Limited Tata Motors Limited was founded in 1945 and it is the most successful automobile manufacturing company in India. With Tata Group as its parent company and Ratan Tata as its CEO, Tata Motors has sold almost 6 million vehicles nationally since their first launch in 1954 (Tata Motors, 2010). In expanding their business internationally, Tata Motors has proven that they are qualified as another competitor in automobile industry. Their products are commercial vehicles like buses and trucks, and also passenger cars like Tata Sierra, Tata Estate, Tata India, Tata Nano, Tata Xenon, etc. The company revenue was Rs. 27, 055.57 crores in June 2010 (Tata Motors, 2010). In India, Tata has operations in Jamshedpur, Pune, Lucknow, Patnagar, and Dharwad. Tata Motors was listed in New York Stock Exchange in 2004, followed by open their operations in UK, South Korea, and Spain (Tata Motors, 2010). In 2004, Tata Motors joint venture with Daewoo Commercial Vehicles Company from South Korea and formed Tata Daewoo. Continue one year later they bought Hispano Carrocera, a Spain company and also in 2008, they bought Jaguar and Land Rover from Ford, a UK based automobile company (Tata Motors, 2010). Macro Environment Analysis of the Company In analyzing macro environment of Tata Motors, it is crucial to know the main factors that influence the company when entering business to another country. Political, Economic, Social, and Technological (PEST) analysis is used to dig deeper some external factors which affect business in macro environment. With 4 perspectives in PEST analysis, it will help us to know the host market condition, possible growth, opportunities, decision making, and important steps (Lawson, 2006). III.1. Political-Legal Political is about the condition of politic and security in the domestic market which influence daily activity, including business. Legal is about the bureaucracy or regulation that should be fulfilled when we want to open a business. This is also an important factor because without obeying laws, rules, and regulation in the country, it is almost impossible to establish market there. Tata Motors was established in India, so Tata Motors has to concern on laws, rules, regulation, and political stability in India. But since Tata Motors has many subsidiaries in many countries, Tata Motors has to obey the host countrys laws also. In 2008, Tata Motors bought over Land Rover and Jaguar from Ford Motor. Since then, Tata also has to concern on the UK laws and regulation (Carty, 2008). Moreover, as the first company to be listed in New York Stock Exchange, Tata Motors also has to concern on US politics.. Generally, the political factor in the companys macro environment such as: tax policy, government regulations, and laws. It is famous that India is one of the countries which have a complicated bureaucracy, this is one of the obstacles if establishing business there (Sastry, 2005). Political unstable such as wars or conflicts also cause inflation and may affect oil price in one country. High inflation cause the government has to rise up prices, and oil price is the common price to get raised. And it is automatically the higher price of oil will affect the sales of cars (Wardell, et al., 2008). There were some political conflicts which were faced by Tata Motors recently. In their official website, stated that Ratan Tata (Tata Motors CEO) faced difficulties when he wanted to lauch Tata Nano. They have to deal with some emission norms and regulations in order to produce the cars (Tata Motors, 2010). As been reported on Bloomberg Businessweek in 2008, there was conflicts happened between two political parties when Tata Motors wanted to established their factory in Singur (India) and some protests from the local farmer. The conflict was about the agricultural land which Tata used to build the factory. Finally, Tata Motors had to relocate their factory and lost $100 million for relocation cost and over $ 300 million for investment (Banerjee and Guha, 2010). This problem is to prove that how stable the political situation of the country plays an important role in the companys macro environment. III.2. Economical The condition of economy in recent time or in the future can influence the growth and strategy of the company. This is very important because Tata Motors is a multinational company. Tata Motors has to understand the trend of economic growth in every single country that they do business with. This factor tells about the economical factor that surrounding the company such as: economy fluctuation, monetary and fiscal policy, government spending, unemployment level, interest rate, exchange rate, Gross Domestic Product (GDP) per capita, etc. In the domestic market, Tata Motors has to pay attention to the economic condition of India. India is a developing country with GDP per capita = $ 3,200 and $ 3.68 trillion national purchasing power (CIA, 2009). As been affected by the depression of global economic, Indias automobile industry also has to bear the consequences. The increase of material price forced Tata Motors to increase its truck price of 3.5% which lead to decrease in demand (Mapsofindia, 2010). In the international market, Tata Motors aims more to developing countries and middle-class family (Peacock, 2008). Each and every country has their own exchange rate or currency and it keep on changing every time. So for being a multinational company, Tata Motors has to concern in any changing of countries currency, especially US Dollar because Tata Motors also listed in New York Stock Exchange (NYSE, 2010). Inflation is also one of the factors, because it affects the interest rate for doing investment in a country (Russell, 2006). The increase or decrease of Inflation, will lead to a lower or higher interest rate. Looking deep to the economical macro environment may help Tata Motors in price setting, demand, cost, and decisional making in the company. III.3. Socio-Cultural Socio-cultural is focus on the attitude of consumer and employee which also affect the strategy. Strategy planning must follow the development of educational level and social assessment in order to see the influence toward the strategy. Some of the factors are: income distribution, attitude, education, health and wellness, changing life style, and demography. Tata Motors must realize the type of customers in India as its domestic market. The attitude and life style of those customers affect the demand for Tata Motors which also influence its decisional making (Tata Motors, 2009). Indian people are careful with their spending. They do not want to buy thing which is not worth it (Sharma, 2010). They are also usually educated and easy access to information. So, Tata Motors has to look at local perspective to market their product (Deoras, n. d.). Besides that, in doing business in 26 countries with 26 different cultures in each country, Tata Motors has to understand and apply different strategy. For example: Tata Motors cannot apply Indian culture to United Kingdom when they purchased Land Rover and Jaguar from Ford (a UK based company), because each place has their unique demographic. Another example would be: When marketing their product, Tata Motors must know the local demand. India for example, they have pretty low GDP per capita and most of the people prefer small car (Alvares, 2010). So, Tata Nano (one of Tata Motors product, a small car with $2500 price and the world cheapest car) seems fit into the market (Nussbaum, 2008). In 2009, Tata Motors faced culture problem in United States whereby affected the sales of their Jaguar. Many American did not want to buy a famous brand like Jaguar if it is owned by Indian company (Kamath, 2009). In focusing their socio-cultural environment, Tata Motors has Corporate Social Responsibility (CSR) team which does social activities, donation, charity and caring the environment (Tata Motors, 2008). III.4. Technological Technological environment could affect raw material, operation, product, and company services. The development of technology can give huge opportunity to increase the product output in the company. Government intervention through tax policy and laws also play important role in the development of technology. The willingness to do innovation and taking risk seems to be the important component in this factor. Technological environment such as: The impact of changes in technology, new invention and development, cost and use of technology, and information technology development. This factor could give a competitive advantage to the company. As one of the giant automobile company, Tata Motors has to adapt and develop their product to the technology. The adaptation is not only in the factory machines but also in the car parts. Tata Motors allocate 2% of their Sales to Research Development Department (Tata Motors, 2010). Now, they are working to make environmental friendly buses such as hydrogen fuel cell buses and hybrid cars (Doggett, 2010). Not only in the real world, but Tata Motors also expand their services through internet. Tata Motors has on Online Booking Services which allow customers who has problem with their car to book date to send their car to their workshop. Now, customer also can purchase Tata Nano through internet, Tata Motors expand their business to e-commerce marketing (Marathe, 2009). III.5. SWOT Analysis of Tata Motors SWOT Analysis is a tool to analyze situation and condition of a business. It shows the Strengths, Weaknesses, Opportunities, and Threats of the business. It is helpful to support the decisional making in the company because this analysis shows the current performance of the company and the possible challenges in the future time (Kern, 2001). And these are the SWOT Analysis of Tata Motors which been described from their official website: III.5.1. Strength: Strong brand image Good management Done many good innovations III.5.2. Weaknesses: The market target mostly is lower level citizen Advertisement and promotion still below other companies III.5.3. Opportunities: The acquisition of Jaguar-Land Rover will give more opportunities to produce different product innovation and aim to luxury market segment. The new Tata Nano as the world cheapest car will bring lots of demands. III.5.4. Threats: The tight competitiveness in automobile industry The high oil price The high price of raw materials The International Consideration As being the largest automobile company in India, Tata Motors knew that they could gain more profit by expanding their market globally. Opening business in some other countries outside their domestic market in India will bring benefit to them to be closer to their customers and reach worldwide market. IV.1. Worldwide Branches Tata Motors was established in 1945; however Tata Motors started expanding their business internationally since 1961, they are doing export with over 80 countries in 5 continents. In 1992 Tata Motors reached Europe market by export (Ibef, 2010). They have operations in: Venezuela, Senegal, Ghana, Nigeria, Zaire, Tanzania, South Africa, Spain, Italy, United Kingdom, Ukraine, Russia, Chile, Australia, Poland, Turkey, Syria, South Arabia, India, Sri Lanka, Bhutan, Thailand, Malaysia, and Bangladesh (Tata Motors, 2008). With 23,000 employees worldwide, Tata Motors is the first automobile company to be listed in New York Stock Exchange (NYSE) in 2004. In the same year also they bought Daewoo Commercial Vehicles Company, a South Korea truck manufacture. Again Tata Motors expand its wings by buying 21% shares of Hispano Carrocera in 2005, a bus maker from Spain. A year later, they joint venture with Thonburi Automotive Assembly Plant Company from Thailand. Moreover, they also cooperate with Marcopolo, a Brazilian company. Furthermore, in 2008 Tata Motors acquired Jaguar and Land Rover from a UK company, Ford (Tata Motors, 2010). IV.2. Tata Motors Concern toward International Business As one of the big player in automobile business, Tata Motors must concern on many important things such as: environment, politics, and cultures. There is a big issue right now in Tata Motors which is related to their concern toward environment. A big demand for their low cost car Tata Nano will bring even more pollution because it is affordable and every people will buy it (Shivani, 2010). It is a good sign for the company but a bad sign to the earth. To focus into Tata Motors international business, United Kingdom is taken as an example. UK market is favourable for Tata Motors. Some of the advantage that they received by doing business in the UK are: Language; because India used English as their official language and so does UK, Tata Motors sees UK market is potential, UK is more attractive than another country also because they have lower entry barriers and they have a good network for dealer which is very important for Tata Motors (Purcell, 2009). Tata Motors has to concern on UK economic condition too, because it is a main market for Jaguar and Land Rover (Subbu, 2003; David, 2008). It is saver for Tata Motors for doing business in UK because the stability of Pound Sterling and UK is a good place to make Foreign Direct Investment (Invest in the UK, 2010). But overall, Tata Motors has to concern on the tight competitiveness in automobile industry in the UK. Huge brands such as: Toyota, BMW, Honda, Mercedes-Benz, etc, are also big players in the market. Therefore, Tata Motors must keep the strong performance by keep developing new product to attract customers. Also keep good relationship with customers to enhance their loyalty (Nemo, 2010). IV.3. Internationalization Method Tata Motors ways to international business such as: joint-venture, subsidiary, exporting, franchise, and dealer distribution. Tata Motors used Joint-venture or associate companies to touch Europe market (Ibef, 2010). They associated with Hispano Carrocera in Spain and become Tata Hispano. Tata Hispano produces coach, big buses, large cars, and regional transport (Auto, 2009). In 2009 Tata Motors bought 100% stake of this company (Indian Info Tech, 2010). Subsidiary or acquisition means when a company is owned and controlled by its parent company after has been acquired (Lennon, 1999). Tata Motors has 30 subsidiaries and 20 of them are outside of India. They gained almost Rs. 6500 crore revenue from the subsidiaries in 2006 which contributed almost 20% of the group revenue (Tata Sons Ltd, 2007). The most profitable subsidiary is Tata Daewoo Commercial Vehicle (TDCV) in South Korea and Telco Construction Equipment Company (Telcon), cooperate with Hitachi in India (Tata Sons Ltd, 2007). Besides doing joint-venture and subsidiary, Tata Motors also exports some of their products. In 2008, Tata Motors exported more than 33,000 units (Tata Motors, 2009). The exported country is spread in 5 continents and more than 70 countries. In the year 2006, Tata Motors exports reached 11% of its total sales (Onkvisit and Shaw, 2004); they focused in South Africa market in that year and exported almost 33% of the total export (Economic Times, 2006). Tata Motors has franchisees in some countries such as: Kenya, Bangladesh, Senegal, Russia, and Ukraine (Tata Motors, 2010). In addition, they have dealers to distribute their cars to their customers in Venezuela (Tata Sons Ltd, 2010). IV.4. Problem Faced by Tata Motors Even though the field of international business seems fertile, but it has so many obstacles and problems. Tata Motors has to be careful to overcome all the problems. Some of the problems would be: Joint venture problem, decreasing of stock, economic downturn in America and Europe, and last but not least is the tight global competitiveness of automobile company (Menezes, 2005). First, joint venture problem. When Tata Motors took over Jaguar and Land Rover in 2008, both them was doing badly (The Economist, 2009). Jaguar sales dropped to less than 65,000 cars in 2007 while Land Rover turned form favourable to unfavourable because they world demand is changing to environmental friendly cars while Land Rover still producing its spendthrift fuel cars. To overcome these problems, Tata Motors made a careful step by making new car design. Tata Motors came with Jaguar X-type which is better in design and also cheaper. They had a warm response from the market. To maintain it, Tata Motors asked help from Jaguar-Land Rover management to take part in the company. In Land Rover case, Tata built Land Rover LRX which is better in fuel consumption and low emission (Kamath, 2009). Another problem would be the decreasing stock of Tata Motors in 2008. This problem rose because of the $ 3 billion debt that Tata Motors loaned to buy Jaguar-Land Rover which could cause higher interest cost and lower down earnings (Kamath, 2009). This problem also compounded by the global economy crisis. Many Investors afraid that Tata Motorss stock would fall down. The best solution to this problem is to increase sales by making lower cost cars which will attract the customers, also support from Tata Group (its parent company) to help Tata Motors to settle their financial problem first (Krishnamoorthy and Koenig, 2008; Moinansari, 2009). Can be said that Tata Motors enter the global market was not in a right time. When it acquired Jaguar-Land Rover from Ford, American and European markets were in a weak point. The best solution in this condition is to keep the good management between Tata Motors and Jaguar-Land Rover, and also good investment in their product line like the latest Tata Nano which is the world cheapest car to reach every corner market (MBA, 2010). Although Tata Motors is a largest automobile company in India, but it only ranked as the 19th largest manufacture in the world (OICA, 2009). So, to face the competitiveness among the companies, Tata Motors must find a way to attract the market, for example: New product line, Make a low price car with a good quality, maintain their safety level, etc (Horner, 2009). The Future Growth of Business Tata Motors performance is also countable in automobile industry. With Tata Group as its parent company, and Ratan Tata as its CEO, Tata Motors is keep growing and expanding their market. In their official website, stated that the company revenue jumped 30.5% from last year and they got Rs. 2,571 crores of profit (Tata Motors, 2010). It is a positive growth from the company. Ansoff Product-Market Matrix was founded by H. Igor Ansoff in 1957. This marketing tool is used to help company to find the best strategy that should they choose to reach the objectives (Harris, 2000; Botten, 2008). Source: Ansoff 1957 cited in Campbell and Craig, 2005 Output from this Ansoff Matrix is a growing strategies which are appropriate for every part of business. Igor Ansoff stated that there are 4 strategies in Ansoff Matrix, they are: 1). Market Penetration, 2). Product Development, 3). Market Development, and 4). Diversification (Graham and Allan, 2008). V.1. Market Penetration The company is trying to reach the existing market with product that has existed too. This is the safest step because it has lesser risk than any other strategies. Usually, companies use this strategy to attract their competitors customers. Tata Motors used this strategy when they reached UK market by take over Jaguar-Land Rover, Tata Motors did not just concentrate on the new products line that they can produce from the two companies above but instead, Tata Motors still producing Tata Indica in the market (Tata Motors, 2003). V.2. Product Development The company offer new product to the present market. This is an important strategy to give fresh breath to the market. The new product will attract more customers from the existing market. The first product development of Tata Motors was Tata Sierra, their first passanger vehicle. Tata Sierra was marketed in 1991. And that was the first step of Tata Motors to develop their product and future strategy (Tata Motors, 2010). Tata Motors also did product development when they started to produce Tata Nano in 2008, Ratan Tata thought about making the world cheapest car and produced it in the domestic market first, India (Tata Motors, 2009). The strategy was to sell affordable car to the people in the same time, expanding their market. Before that, Tata Motors developed the first mini-truck in India called Tata Ace. Tata Ace came to the market in 2005 and in 2 years time, they have sold 96,000 units of Tata Ace (Tata Motors, 2007). By marketing this product, Tata Motors expand their market to mini-truck segment and become market leader (Thakkar, 2010). As been stated in Businessworld website (2010), Tata Motors is planning to put Rs. 10,000 crore for product development. The investment will be used to cover their debt when purchasing Jaguar-Land Rover, to buy new technologies, and any other improvement. V.3. Market Development Use the present product that belong to the company and offer it to a new market. Many MNE usually use this strategy to reach wider market domestically and internationally. Some examples of market development are: expanding to another country, selling the product to a different market segment, and using the product for different function (Graham and Allan, 2008). Tata Motors has developed their market overseas; they reached South Korea market in 2004, Spain market in 2005, Thailand market in 2006, UK market in 2008, and many more. Tata Motors sells their existing product like buses, trucks, and cars in those markets. Tata Motors is planning to make their market even wider by opening new companies in developing countries such as: Indonesia, Philippines, and Turkey (Tata Motors, 2010). V.4. Diversification This is a strategy whereby the company makes a new product and offers it to the new market. Diversification has higher risk than another strategies because the market and the product is new, but in the other side it could bring more profit to the company as it will bring new customers (Graham and Allan, 2008). Tata Motors diversified their product when they entered UK market and took over Jaguar-Land Rover in 2008 (Rao, 2009). It allowed Tata Motors to produced new products line, for example: Jaguar X-Type and Land Rover LRX (Kamath, 2009). New Venture Tata Motors main target market mostly is developing countries because developing countries seem to have fewer barriers to entry and the market is growing (Wentz, 2007). Tata Motors currently is famous with their Tata Nano, a one-lakh-car which is cheap in price; this car is only cost Rs. 100,000 or $ 2,500 (Tata Motors, 2010), this car really fits for developing countries which have lower GDP per capita, and also Tata Motors produces buses and trucks which is suitable for industrial country. It is proven by how they operate business with Thailand, in 2008, they managed to sell 600 big trucks (HT Media, 2009). To expand Tata Motors market, Indonesia will be chosen. Dilip Chenoy, director of Society of Indian Automobile Manufacturers (SIAM) says that Indonesia has a very good market and it is showing an optimistic economy (Reuters, 2009). VI.1. Method of Business Entry The method of business entry that should Tata Motors do is Foreign Direct Investment (FDI). They did the same when they entry Thailand market; Tata Motors joint venture with Thornburi Automotive Assembly. And since Indonesia and Thailand has similar market, it will be good if they find a partner in Indonesia and joint venture with them (Bhattacharya, 2010). FDI has a lot of benefits to both sides. It gives advantage to the host country to develop their economy, enhance the technology, more capital and investment, and new product. To the original firm, it gives opportunity to expand the market, easier marketing process, and surely will bring more profit to the company (Graham and Spaulding, 2005). Indonesia has become target for FDI to so many companies in many countries. Lots of Multi National Enterprise (MNE) planted their business there (Afrida, 2010). Foreign Capital Investment Law No. 1 of 1967, amended by Law No. 11 of 1970 regulates FDI (Expat Association Jakarta, 2010). VI.2. Porters Five Forces Analysis This theory was found by Michael Porter. It is used to analyze competition between industries. It says that a company should not be only competitor oriented but also has a clear market vision, Porter explains that our potential competitors are those infant industries, suppliers, customers and buyers, and substitute product producers. Therefore we have to know 5 forces that determine the character of one industry, they are: The threat of new entrants, Rivalry among existing competitors, The threat of substitute products or services, The bargaining power of buyers, The bargaining power of suppliers (Porter, 1979). Source: Porter 1979 cited in Harvard Business Review, 2008 This theory will help us to understand the Indonesia market for Tata Motors, by using its 5 factors it will be easier to know the market strength and opportunity. First is The threat of new entrants. This force is usually influenced by barriers to entry. For example: laws and regulation, access to materials, tariff, investment cost, etc. The more barriers to entry, the lower the threat of new entrants. Tata Motors must be aware for this threat if they want to come to Indonesia. Indonesias market for Tata Nano seems good because most of the cities in Indonesia are crowded and often jammed so the small and cheap car like Tata Nano will be on demand (Chaudhary, 2009). The new entrants which can give threat for Tata Motors such as: Intelligent Geely, a  £1,500 car by China Geely Automobile (The Economist, 2008) and also Maruti Ritz by Maruti Suzuki (Autocar, 2010). So, Tata Motors must maintain the loyalty of its customers by always giving the best services and always produce not only cheap but also good quality cars. Second is Rivalry among existing competitors. It is the most common thing in business world. If the business has many competitors, it could give disadvantages to the company because they share the same amount of customers (Royer, 2005). Tata Motors will have many competitors in Indonesia, such as: Honda, Toyota, Mitsubishi, Daihatsu, and many more. Each brand has their own competitive advantage, so Tata Motors have to make sure that they are strong enough to enter the market by keep innovate their cars, keep the low price, and promote more (Landge, 2010). Third is The threat of substitute products or services. This theory investigates how many substitutes that the product has in the market. The existence of substitute product will block up the producer freedom for price setting (Morrison, 2008). The high price of oil sometimes lower down the demand for car, especially nowadays when the oil price has reached $87/barrel (OPEC, 2010). People might substitute it with bicycle, motorcycle, or hybrid car which is popular recently. The strategies that Tata Motors should do are produce good quality cars, innovative products, and keep update with latest technology (Humad, 2005). Fourth is The bargaining power of buyers. The more products that the company has will bring a more choices to the buyers which will make their position become stronger. Buyers or customers are the main key for company, because they bring sales and profit (Miles, 1995). The target customer for Tata Nano is moderate to low level because it is affordable. The cheap price will bring positive respond from Indonesia market (OConnor, 2008). And the last one is The bargaining power of suppliers. This explains how important a supplier to a company. If lets say there are only a few suppliers in the market, the material will become rare and the bargaining power for the suppliers will be higher (Peng, 2008). Tata Motors Indonesia will still depend on their suppliers in India, so they need to maintain close relationship to the suppliers especially when the demand increases (Sachin, 2010). Conclusion Tata Motors, India largest automobile company has proven that they are countable in automobile industry. They are successful to reach domestic market and global market. Now, Tata Motors has reached market in 26 countries worldwide, from South America, Africa, Europe, and some part of Asia. This condition forces them to know every single countrys political, economical, socio-cultural and technological issues and operates the business according to that. The headquarters in Mumbai (India) is responsible to balance and to control how the subsidiaries in many countries operate their production because political changing and conflicts always exists. Tata Motors might face many competitors from the whole world, but to stand still and conquer the competitors is by developing products and keep innovating, this will give competitive advantage to Tata Motors. In these 2-3 years time, Tata Motors will invest to enhance their technology and cover their debts. This is a very good action from Tata Motors to show how integrated and strong they are. However, Tata Motorss step is not over yet, they are still expanding the business through many strategies. Developing new products and covering new market will always be their main purpose. Their vision is: Best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics Ratan Tata. Word Count: 4677 words

Middle Passage :: History

Middle Passage European slavers altered the way that different African people viewed one another and themselves. The book by Miguel Barnet, Biography of a Runaway Slave is a strong account that can be used to explore how Africans changed their perception of each other, and how this change influenced the lives of Africans in the Americas. First of all it is important to examine how many African slaves were brought to the New World. The Middle Passage is infamous route of the ships that carried slaves to the Americas. After the arrival to the New World, the slaves were sold or exchanged for the valuable goods. The term Middle Passage might sound somewhat romantic, but in reality it stands as a one of the most terrible events in history. The Middle Passage is the passage of bonded slaves from West Africa to the Americas. In the beginning, there was a trade between Europeans and African leaders who sold their enemies and disabled people in exchange for unique gifts such as guns, tobacco, iron bars and etc. But at the later stages of slavery, Europeans often kidnapped Africans at the costal area of Western Africa and then sent to ships that sailed them to the New World where this new free work force was needed to help stabilize the new nation. The Middle Passage took about ninety days. However, there where times when few months were need to transport Africans. During the crossing of the Atlantic Ocean, Africans were treated terribly. On the ship, African slaves were crammed like sardines and chained together. In addition, Africans had to endure the terrible heat, there was little or no food provided. They were subjected to diseases that quickly spread among slaves, and many died due to unsanitary conditions. Most of the time, the sick were thrown overboard to avoid infecting others. One writer describes the terrible conditions that African slaves had to endure, â€Å"In the voyage, one of every three Africans died from dysentery, smallpox, or suffocation and was thrown overboard to the sharks, who reportedly followed the slave ships from the coast of Africa all the way to the New World.† Also, the ship’s crew often treated the Africans badly; they often whipped them because many of the people resisted and tried to escape from the cargo ship. On the cargo ships, there were people from various African tribes. According to Afro-Louisiana History and Genealogy, there were many different ethnic groups among them, the Congo, the Edo and the Yoruba/Nago, just to name few. Middle Passage :: History Middle Passage European slavers altered the way that different African people viewed one another and themselves. The book by Miguel Barnet, Biography of a Runaway Slave is a strong account that can be used to explore how Africans changed their perception of each other, and how this change influenced the lives of Africans in the Americas. First of all it is important to examine how many African slaves were brought to the New World. The Middle Passage is infamous route of the ships that carried slaves to the Americas. After the arrival to the New World, the slaves were sold or exchanged for the valuable goods. The term Middle Passage might sound somewhat romantic, but in reality it stands as a one of the most terrible events in history. The Middle Passage is the passage of bonded slaves from West Africa to the Americas. In the beginning, there was a trade between Europeans and African leaders who sold their enemies and disabled people in exchange for unique gifts such as guns, tobacco, iron bars and etc. But at the later stages of slavery, Europeans often kidnapped Africans at the costal area of Western Africa and then sent to ships that sailed them to the New World where this new free work force was needed to help stabilize the new nation. The Middle Passage took about ninety days. However, there where times when few months were need to transport Africans. During the crossing of the Atlantic Ocean, Africans were treated terribly. On the ship, African slaves were crammed like sardines and chained together. In addition, Africans had to endure the terrible heat, there was little or no food provided. They were subjected to diseases that quickly spread among slaves, and many died due to unsanitary conditions. Most of the time, the sick were thrown overboard to avoid infecting others. One writer describes the terrible conditions that African slaves had to endure, â€Å"In the voyage, one of every three Africans died from dysentery, smallpox, or suffocation and was thrown overboard to the sharks, who reportedly followed the slave ships from the coast of Africa all the way to the New World.† Also, the ship’s crew often treated the Africans badly; they often whipped them because many of the people resisted and tried to escape from the cargo ship. On the cargo ships, there were people from various African tribes. According to Afro-Louisiana History and Genealogy, there were many different ethnic groups among them, the Congo, the Edo and the Yoruba/Nago, just to name few.